Book Cruise Now
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- Role
- Founder, Designer & Engineer
- Timeline
- 2023 – present
- Team
- Me (solo)
- Scope
- End-to-end product design · Next.js + Mapbox + Stripe + Prisma · Research · Operations
My role
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TL;DR
In short
Problem
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Approach
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Outcome
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Context and problem
The situation we walked into
Business context
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User context
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Constraints and complexity
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Goals and success metrics
What success looked like
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Success criteria
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Approach
How we got there
- 01
Discovery
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- 02
Synthesis
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- 03
Prototype
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- 04
Ship
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Key decisions
Forks in the road
Decision A
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- Decision
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- Tradeoff
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Decision B
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- Decision
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- Tradeoff
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Solution
What we shipped
Outcomes and impact
What it moved
MRR
$10K
0 → $10K
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Operators
12
+8
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Conversion
3.8%
+1.2pp
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Business impact
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User impact
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Learnings and reflections
What I’d take with me
Learning one
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Learning two
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Learning three
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